Privacy Policy — How hehe77 Protects Your Personal Data

hehe77 collects personal data through several channels: directly from you when you register an account or complete KYC verification; automatically when you interact with the platform; and, in limited circumstances, from trusted third-party service providers such as payment processors. The categories of personal data we collect are described in detail below.

Registration & Account Data

When you create a hehe77 account, we collect the following information that you provide voluntarily:

• Full legal name as it appears on your government-issued identification document.
• Date of birth, collected to verify that you meet the 18+ age requirement.
• Residential address in Bangladesh, including district, city (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi), and postal code.
• Mobile phone number, which is linked to your preferred payment method (bKash, Nagad, Rocket, or Upay) and used for OTP authentication.
• Email address, used for account communications, promotional notifications (where opted in), and password recovery.
• Username and hashed password — passwords are never stored in plain text and are cryptographically hashed before storage.

Identity Verification (KYC) Data

In accordance with our Know Your Customer obligations, we may request and retain copies of:

• Government-issued photo identification such as a National Identity Card (NID), passport, or driving licence.
• Proof of residential address, such as a recent utility bill, bank statement, or other official correspondence dated within the last three months.
• Evidence of payment method ownership, such as a screenshot of your bKash or Nagad account showing your registered mobile number.

Transactional & Gameplay Data

We automatically record details of all financial transactions and gameplay activity conducted through your hehe77 account, including:

• Deposit amounts, timestamps, payment methods used (bKash, Nagad, Rocket, bank transfer), and transaction reference numbers.
• Withdrawal requests, processing status, and recipient payment details.
• Betting history across all product categories — cricket betting, live casino, slots, jackpot fishing, fierce fishing, and any other games accessed on the platform.
• Bonus credits received, wagering activity associated with promotional offers, and bonus expiry events.

Technical & Device Data

When you access hehe77 through a web browser or mobile device, our servers automatically collect certain technical information, including your IP address, browser type and version, operating system, device model, screen resolution, referring URL, and session duration. This data is used for security monitoring, fraud detection, platform optimisation, and internal analytics. It is not used to build individual advertising profiles.

hehe77 processes your personal data on the basis of one or more of the following legal grounds: performance of the contract between you and hehe77 (i.e., providing the gaming and betting services you have signed up for); compliance with applicable legal obligations; our legitimate interests in operating a secure and commercially viable platform; and, where applicable, your explicit consent.

The specific purposes for which we use your personal data are set out in the table below:

hehe77 does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human review. Where profiling is used — for example, to identify patterns indicative of problem gambling or fraudulent behaviour — decisions affecting your account are reviewed by a member of the hehe77 compliance or support team before any action is taken.

Marketing Communications

If you have opted in to receive promotional communications from hehe77, we may send you emails regarding new games, seasonal promotions (such as Eid offers, BPL season specials, or Pohela Boishakh bonuses), deposit match offers, and platform updates. You may withdraw your consent to marketing communications at any time by contacting [email protected] or by updating your notification preferences within your account settings. Withdrawal of consent to marketing does not affect your ability to continue using the hehe77 platform.

hehe77 does not sell, rent, or otherwise transfer your personal data to third parties for their own marketing or commercial purposes. We share personal data only in the specific, limited circumstances described below, and only to the extent necessary for the stated purpose.

Payment Processing Partners

To facilitate deposits and withdrawals in Bangladeshi Taka (৳ BDT), hehe77 shares relevant transaction data — including your registered mobile number and transaction amount — with approved payment service providers such as bKash, Nagad, Rocket, Upay, and partner banking institutions. These providers process your transaction data under their own privacy policies and terms of service, and are contractually bound to use the data solely for the purpose of completing the relevant financial transaction.

Game Content Providers

hehe77 licenses game content from third-party game studios and software providers including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming, among others. These providers may receive limited technical data — such as anonymised session identifiers, game round identifiers, and RNG outcome logs — for the purpose of game integrity verification, fair play certification, and technical support. No personally identifiable information is shared with game studios beyond what is technically required for game session management.

Legal & Regulatory Disclosure

hehe77 may disclose your personal data to law enforcement agencies, financial intelligence units, or other competent authorities where required to do so by applicable law, court order, or regulatory direction. In such cases, hehe77 will disclose only the minimum data required to satisfy the legal obligation and will not notify the account holder in advance where doing so would be prohibited by law (for example, in the context of a financial intelligence investigation subject to a tipping-off restriction).

Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of hehe77's business assets, personal data held by hehe77 may be transferred to the acquiring entity as part of that transaction. In such circumstances, hehe77 will notify affected players via their registered email address prior to their data becoming subject to a different privacy policy, and players will be given a reasonable opportunity to request deletion of their data before the transfer is completed where permitted by law.

hehe77 uses cookies and similar technologies — including local storage objects and session tokens — to operate the platform effectively, maintain your login session, remember your preferences, and gather aggregated internal analytics. This section explains the types of cookies in use and how you can manage them.

Types of Cookies Used by hehe77

hehe77 does not use third-party advertising cookies, retargeting pixels, social media tracking scripts, or any cookie technology designed to build a behavioural advertising profile of you across external websites. The analytics data collected by hehe77 is aggregated and anonymised; it does not identify you as an individual and is not shared with external analytics platforms or advertising networks.

Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies stored by any website. Please note that disabling strictly necessary cookies will prevent hehe77 from functioning correctly — in particular, session management and login authentication depend on these cookies. Disabling functional or analytics cookies will not affect your ability to use the core platform features but may result in a reduced personalisation experience.

For guidance on managing cookies in your specific browser, please refer to your browser's built-in help documentation. Common browsers available to players in Bangladesh include Chrome for Android (most widely used), Firefox for Android, Samsung Internet, and desktop Chrome, Firefox, and Edge.

hehe77 implements a multi-layered approach to data security, combining technical, organisational, and procedural safeguards to protect your personal information against unauthorised access, accidental loss, destruction, or alteration. While no online platform can guarantee absolute security, hehe77 maintains security measures consistent with industry best practice for online gaming and financial services platforms operating in the Bangladesh market.

Technical Safeguards

• SSL/TLS Encryption: All data in transit between your device and hehe77 servers is encrypted using TLS 1.2 or higher. This applies to account login, deposit and withdrawal requests, KYC document uploads, and all other platform interactions.
• Password Hashing: User passwords are never stored in readable form. They are processed through a strong one-way cryptographic hash function with per-user salting before storage, ensuring that even internal personnel cannot retrieve your password.
• OTP Authentication: Sensitive account actions — including login from a new device, withdrawal requests, and password changes — trigger a one-time password (OTP) sent to your registered mobile number via SMS, adding a second layer of verification.
• Firewalls & Intrusion Detection: hehe77's infrastructure is protected by network firewalls, intrusion detection systems, and real-time security monitoring to identify and respond to suspicious activity promptly.
• Access Controls: Access to player personal data is restricted on a strict need-to-know basis. Internal staff are granted only the minimum level of data access required to perform their specific role, and all data access events are logged and auditable.

Organisational Safeguards

All hehe77 personnel with access to player data receive training on data protection obligations and are bound by confidentiality obligations as a condition of their engagement. Third-party service providers who process player data on hehe77's behalf are subject to data processing agreements that impose equivalent security and confidentiality standards.

Data Breach Response

In the event of a data breach that poses a risk to the rights and freedoms of affected players, hehe77 will notify affected individuals via their registered email address without undue delay after becoming aware of the breach, providing details of the nature of the incident, the categories of data affected, and the steps being taken to address the situation and mitigate further risk.

hehe77 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The retention periods set out below represent the standard schedules applied to each data category. Where a legal obligation requires retention beyond these standard periods, the legal obligation takes precedence.

When the applicable retention period expires, hehe77 will securely delete or anonymise your personal data so that it can no longer be associated with you as an identifiable individual. Where technical constraints prevent immediate deletion — for example, data held in backup archives — the data will be isolated from active processing and deleted at the next scheduled backup rotation cycle.

As a registered player on hehe77, you hold a number of rights in relation to the personal data we hold about you. hehe77 is committed to honouring these rights promptly and transparently. To exercise any of the rights described below, please contact us at [email protected] with the subject line "Privacy Rights Request" and a clear description of your request.

• Right of Access: You have the right to request a copy of the personal data hehe77 holds about you. We will provide this information within a reasonable timeframe following identity verification. The response will cover the categories of data held, the purposes of processing, and any third parties with whom the data has been shared.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. You may also update certain information — such as your email address or residential address — directly through your account settings.
• Right to Erasure: You may request that hehe77 delete your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where the data has been processed unlawfully. Please note that this right is subject to overriding legal retention obligations — for example, financial transaction records may be required to be retained for up to 7 years regardless of an erasure request.
• Right to Restrict Processing: In certain circumstances — for example, while the accuracy of data is being contested — you may request that hehe77 restrict the processing of your personal data to storage only, pending resolution of the dispute.
• Right to Object: Where hehe77 processes your data on the basis of legitimate interest (for example, for internal analytics or security monitoring), you have the right to object to that processing. hehe77 will honour such objections unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent — such as for marketing communications — you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that took place before the withdrawal.

Children's Privacy

hehe77 is an adult entertainment platform intended exclusively for individuals aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If hehe77 discovers that personal data belonging to an individual under 18 has been collected — for example, as a result of a falsified registration — that account will be immediately closed and all associated data deleted, except where retention is required by law to support an investigation into underage gambling. If you believe that a minor has registered on hehe77 using false information, please contact [email protected] immediately. 18+

hehe77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable legal requirements, or the services we offer. When we make material changes to this policy, we will notify registered players via their registered email address and update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of the hehe77 platform following notification of a Privacy Policy update constitutes your acknowledgement of the revised policy. If you do not agree to the updated terms, you should discontinue use of the platform and contact us to close your account and request deletion of your personal data subject to applicable legal retention requirements.

Contact the hehe77 Privacy Team

For any questions, concerns, or requests relating to this Privacy Policy or the personal data hehe77 holds about you, please reach out to our support and privacy team using the contact details below. All privacy communications are handled in English during Bangladesh Standard Time (BST, UTC+6) business hours.

This Privacy Policy was last reviewed and updated in January 2026. It governs all personal data collected and processed by hehe77 in connection with the operation of the platform and the delivery of Services to players in Bangladesh. For matters relating to the legal framework governing your use of hehe77 more broadly, please refer to our Terms & Conditions. For information about responsible gambling tools and support resources, please visit our Responsible Gaming page.